Finding a Fantastic Copywriter
If you want to use the internet to generate an income, you'll need a web site. That site has to be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's smart to employ someone who is well-qualified to compose the text for your site. A good copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are effective. Some are just awesome. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. The following are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no web site, how can they tell you that they'll be able to help you with the one you are creating? Pay close attention to the copy on the writer's site. If there are a lot of mistakes, this is not a good sign.
How well do you respond to the copy on the copywriter's web site? This is more involved than merely finding grammatical errors and syntax errors. Does the web site copy trigger an emotional response as you read it? Does it cause you to feel affection for this contact form him or her? Does the copy make you want to follow up and find out more about them? Does the copy make you raring to hire them right away? Does the website copy make you feel like you need to click away? Does it push you to be upset? These special info are all vital reactions and you should pay attention to them.
Carry out some more research on the writer. Seek reviews for the copywriter on third-party sites and forums. It is probable that the only reviews on the copywriter's web site are going to be glowing ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These pstings merit attention. You need to also ask the copywriter to give you several references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. It is a good idea to request samples beyond the samples that can be read on the site. This is particularly crucial when you're trying to employ a writer who claims to be an expert in a particular area. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
There area number of ways to figure out whether or not a copywriter is worth hiring. You ought to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.